Privacy Policy

Last updated: September 22, 2026

THEKEY LLC operates this store and website under the Alma Pure Ritual brand, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a carefully curated shopping experience (the “Services”). Our online store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another person or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from this information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

  • Account information, including username, password, security questions, preferences, and settings.

  • Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

  • Communications with us, including information you provide when communicating with us, such as when contacting customer support.

  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, as well as through cookies and similar technologies.

  • From our service providers, including when we engage them to provide certain technologies and they collect or process personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

  • Providing, customizing, and improving the Services. We use your personal information to provide the Services to you, including fulfilling our contract with you, processing payments, fulfilling orders, saving your preferences and items you are interested in, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating a personalized shopping experience, such as product recommendations based on your purchases. This may include using your personal information to better customize and improve the Services.

  • Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending you marketing, advertising, and promotional communications by email, SMS, or mail and displaying online advertisements for products or services within the Services or on other websites, including based on items you previously purchased or added to your cart and other activity within the Services.

  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone else.

  • Communicating with you. We use your personal information to provide customer support, respond to your inquiries, provide effective Services, and maintain our business relationship with you.

  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery proceedings, potential or actual litigation, or other disputed proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes and subject to this Privacy Policy. These circumstances may include:

  • To Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.

  • To business and marketing partners to provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices.

  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

  • To our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests, to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Depending on where you live, you may have the right to opt out of certain disclosures or processing for targeted advertising, as described below.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence in order to provide and improve the Services.

We also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants, and Shopify to help protect, grow, and improve our business.

To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including handling requests to exercise your rights regarding Shopify’s use of your personal information.

For more information about how Shopify uses your personal information and the rights that may be available to you, please refer to Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on them.

Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms.

The inclusion of such links does not, by itself, imply endorsement of the content of those platforms or their owners or operators unless expressly stated within the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority applicable in your jurisdiction.

If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact information below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under the age of 16, as those terms are defined under applicable law.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right to access. You may have the right to request access to the personal information we maintain about you.

  • Right to deletion. You may have the right to request that we delete personal information we maintain about you.

  • Right to correction. You may have the right to request correction of inaccurate personal information we maintain about you.

  • Right to data portability. You may have the right to receive a copy of the personal information we maintain about you and, under certain circumstances and subject to certain exceptions, request that we transfer it to a third party.

  • Right to opt out of sale, sharing, or targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or the processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws.

  • Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe option included in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as messages regarding your account or orders you have placed.

If you visit our website with the Global Privacy Control opt-out signal enabled, depending on your location, we may automatically treat this as an opt-out request for the device and browser you use to access the website. If the device sending the signal can be associated with a Shopify account, the opt-out request may also apply to that account.

Except for Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your browser or device.

Additional Rights for UK and European Economic Area Residents

If you reside in the United Kingdom or the European Economic Area, subject to the exceptions and limitations provided under applicable local law, you may also have the following rights:

  • Objection to and restriction of processing. You may have the right to ask us to stop or restrict the processing of personal information for certain purposes.

  • Withdrawal of consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

You may exercise these rights where indicated within the Services or by contacting us using the contact information below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request to the extent permitted or required by applicable law.

Under applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we may require proof that you have authorized the agent to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact information below.

Depending on where you live, you may have the right to appeal our decision by contacting us or to submit your complaint to your local data protection authority.

Residents of the European Economic Area may contact their applicable data protection supervisory authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you live.

When we transfer your personal information from the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant UK authority, unless the information is transferred to a country that has been recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at:

contact@almapureritual.com